Cookie Policy

These cookies are strictly necessary for PetInsureNow.com to function. Without them, the website cannot load correctly or deliver its core features. They do not collect personal information or track your behavior across other sites.

What they do:

• Maintain session continuity as you navigate between pages on the site
• Store your cookie consent preferences so you are not asked again on every visit
• Enable basic site security functions and prevent fraudulent activity
• Support core WordPress and server-side functionality required for page delivery

These cookies help us understand how visitors interact with PetInsureNow.com, which articles are read most, how long visitors stay, and which topics generate the most engagement. This data is aggregated and anonymous; it does not identify you personally.

We use this information solely to improve our content quality and site performance for example, to identify which pet insurance topics need more detailed coverage or where users are dropping off in longer articles.

What they do:

• Count the number of unique visitors and page views on each article
• Track which pages are visited and in what order during a session
• Measure average time spent on pages and bounce rate data
• Identify what device type and browser visitors are using (in aggregate)
• Record the referring source that brought a visitor to the site (e.g., search engine, direct link)

Analytics provider used:

Google Analytics 4 — operated by Google LLC. Data collected is governed by Google's Privacy Policy. We have enabled IP anonymization on all analytics data collected through our site. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

When you click a "Get a Quote," "Compare Plans," or other referral link on PetInsureNow.com, affiliate tracking cookies record that click so that the pet insurance provider can attribute the referral to us. If you then purchase a policy, we may receive a commission from the insurer at no extra cost to you.

These cookies are set by the insurance provider's website (or their affiliate tracking platform) when you click through from our site. They do not track your activity on other unrelated websites, and they do not create advertising profiles.

What they do:

• Record that you arrived at an insurer's site via a PetInsureNow referral link
• Store the referral data for a defined attribution window (typically 30–90 days depending on the provider)
• Allow the insurer to attribute any resulting policy purchase to the correct referral source for commission calculation

✕ No Behavioral Advertising

We do not use cookies to build advertising profiles or serve you targeted ads based on your browsing behavior across other websites.

✕ No Cross-Site Tracking

We do not use cookies to track your activity on other websites outside of PetInsureNow.com for our own purposes.

✕ No Data Selling

We do not sell, rent, or share cookie data or the behavioral profiles derived from it with any third party for their marketing purposes.

✕ No Social Media Tracking Pixels

We do not use Facebook Pixel, TikTok Pixel, or similar social media retargeting pixels that track visitors for ad-targeting purposes.

Used to measure site traffic and content performance. Data is anonymized at collection. Governed by Google's Privacy Policy.

Set when you click referral links to insurance providers. Used solely to track referrals for commission attribution. Each provider's cookie use is governed by their own privacy policy.

Essential cookies set by our WordPress CMS and hosting provider to maintain site sessions, security, and core functionality.

Right to Know

You have the right to know what cookie data is collected about you and how it is used. This Cookie Policy provides that information in full.

Right to Opt Out

You can opt out of non-essential cookies at any time through your browser settings or the opt-out options described in Section 5 above.

Right to Delete

You can delete all cookies stored by PetInsureNow.com at any time by clearing your browser's cookies and site data in your browser settings.

California Residents (CCPA)

Under the CCPA, California residents have additional rights including the right to opt out of the sale of personal information. We do not sell cookie data or personal information.

⏱ Session Cookies

Temporary cookies that exist only while your browser is open. They are automatically deleted when you close your browser tab or window. Used for essential site functions like maintaining your navigation state during a visit.

📅 Persistent Cookies

Cookies that remain on your device after your browser is closed, until they expire or you delete them. Used for analytics (up to 2 years) and consent preferences (1 year). Durations are listed in the cookie tables above.